Marketing tech is a term used to describe marketing assisted with technology. The tech is used mainly in digital marketing and optimizes offline marketing channels. Marketing tech evolves and becomes more crucial in modern marketing strategies.
Is your MarTech Product
too complex for your
users to adopt?
User Engagement and adoption are keys to SaaS MarTech Products
renewal. Every MarTech product aim to be used by Marketers but not
Engineers.
01
Data-informed Design
Utilize the data on consumer behavior and preferences, browsing patterns, website and app experiences, location information, etc., Offer recommendations, and dynamic content that is relevant to your customer with the help of Artificial Intelligence, combined with big data analytics and machine learning algorithms.
02
Conversion Oriented Visual Design
Perfect page layout and design elements to push users towards taking positive actions leading to more sales conversions. We help deliver personalized experiences according to the user’s likes and dislikes.
Trouble free user experience that retains and multiplies users on website or apps. Impress your users with appealing user interfaces.
03
Content & Context
Strike a balance between the content and context on your website driving all your interactions with customers. Adjust your conversational actions based on environmental, situational, temporal, and behavioral contexts.
Your MarTech Product needs to have the following:
• Compelling Call To Action
• User Engagement
• Engaging Content
• Alleviate the pain-points
• Effortless customer journey
04
Your MarTech Product’s Landing Page
A Call to Action (CTA) makes a huge difference on your conversion page. The right CTA provokes the visitor to take the action that you wanted them to take. It's high time you enhance your CTAs now, as User Experience is a vital element in facilitating conversions on your website.
79% of customers admit to searching for another site if the one they landed on does not live up to expectations.
05
Be Future Ready
Make the best out of the latest technologies such as AR, VR, AI, and machine learning. Understand your customer’s expectations, demographics, and behavior patterns with data visualization tools.
Get insights into the areas that need improvement and score the maximum impact. After all, analysis is the key!
Testimonials

iFolio looks forward to collaborating further now and in the future, and recommends f1studioz to any firm or enterprise.
Jean Marie Richardson
Founder and CEO iFOLIO
They have a great sense of design which they think through thoroughly after studying the business strategy and user behaviour. It’s a great mix of tech, art and business strategy.
Xavier Augustin
Founder & CEO Homedepot Overseas Careers

FAQs
What is marketing tech?
What are the different types of marketing tech?
- Content management
- Customer relationship management
- Advertising
- Analytics
- Social media
How does content management influence marketing tech?
An effective digital asset management system is key to extracting value from branded content. Marketers or agencies produce different ranges to sell their products or services. Content management includes reducing fillers that might have no effects on the sales part.
What roles do the content and context play in marketing tech?
Content and context deal with the activation process, which means content should engage people in perspectives showcasing the critical points of detail. The customer journey would not waste results, given that education is a universal aspect, and its success or failure cannot be validated instantly.
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